If you are not familiar with supplements, trying to find them can be confusing and overwhelming, because there are so many different brands and products, with new ones kicking off all the time. Increasing your currently so many merchandise that it is practically impossible to keep track of other good foods. Even people who work in the supplement industry tend to specialise in certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can additionally be confusing, because according to the who you talk to, you can get very different opinions. Many people have extreme or biased views of supplements, with those on one side saying everyone in order to take many different supplements and people on the component saying all supplements are worthless. As with most issues, the truth is somewhere in between. There are certainly some great supplements available, but many tools are essentially worthless, while have some positive benefits, but are not worth the cost for them.
Perhaps the greatest amount of supplement confusion stems from the marketing tactics companies use to promote their products, particularly magazines. Many physical fitness and health magazines are properties of the same company as the items which are advertised the particular magazine and even some of the articles are made to promote their own brand of cures. When I worked in supplement stores I frequently spoke with normal folks about supplements and it was interesting a lot of people had biased views towards or against certain brands based on which magazines they assess.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this information is rarely presented in an honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by the other studies, or have got nothing to do with the product being offered. Unfortunately, the only way to figure out the studies and claims are legitimate is to find and read the original study, but this might be a daunting task even for people the industry. Of course, supplement companies are well aware of that fact they as well expect that men and women will not fact check their claims.
By quoting information from scientific studies, companies often just go ahead and make their products sound better compared to they actually are. Intriguing aspect thing is both reputable and disreputable companies use this course to help market their products. Main difference between the positive and negative companies is reputable companies put quality ingredients in their products and the labels contain accurate data. Disreputable supplement companies may have lower amounts of ingredients than the label claims or their supplements may not even contain numerous listed ingredients almost all.
Companies frequently make do with making questionable claims or lying how much of an element is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there is a few regulation about what information can show on a label. For instance, companies are not allowed to make any claims about products preventing or curing diseases. Instead they have drugs what are called “structure/function” claims.
A structure/function claim would be business transactions on a calcium supplement label stating that “calcium is necessary for strong bones.” The label is not supposed to state “this supplement helps avert osteoporosis.” Any supplement that references diseases such as osteoporosis must also include a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any deseases.” These statements are required, because government regulations say that merely drug can make claims about preventing or treating diseases.
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